Search Engine Optimization & Generative Engine Optimization

Search isn't what it used to be. Your customers aren't just typing queries into Google—they're asking ChatGPT for recommendations, using Perplexity to research products, and getting instant answers from AI overviews that never send a click to your website.

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The reality: 40% of searches now happen outside traditional search engines, and that percentage grows monthly. If your strategy stops at Google rankings, you're invisible to nearly half your potential audience.

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The opportunity: While most businesses optimize exclusively for traditional search, I've spent 19 months pioneering strategies that capture visibility across both paradigms—traditional SEO and what I call Generative Engine Optimization (GEO).

Digital Marketing

Most businesses treat digital marketing as a collection of disconnected tactics: SEO happens in one silo, content in another, paid media somewhere else, email separately. The result? Fragmented messaging, duplicated effort, and strategies that work against each other instead of building momentum.

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The problem: Your customer doesn't experience channels—they experience your brand. When your organic content says one thing, your ads say another, and your email contradicts both, you've created confusion instead of clarity.

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The solution: Integrated digital marketing where every channel reinforces the others, building a cohesive narrative that guides customers from awareness to conversion.

Brand & PR

Every business has a brand—whether they've intentionally built it or not. The question is: are you shaping that perception, or is it being shaped by competitors, reviews, and random customer experiences?

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The reality: In crowded markets, product features aren't enough. Customers choose brands they recognize, trust, and feel aligned with. This is especially true in search, where brand strength directly impacts:

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• Click-through rates (recognized brands get clicked more often, even from lower positions)

• Conversion rates (established brands overcome purchase hesitation)

• Customer lifetime value (brand loyalty drives repeat purchases and referrals)

• Organic rankings (Google increasingly favors authoritative brands in competitive categories)

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The opportunity: Strategic brand development and PR create the recognition, trust, and authority that make every dollar spent on marketing more effective.

Business Intelligence

Every business has access to more data than ever before: Google Analytics, Search Console, CRM systems, e-commerce platforms, email metrics, social analytics, ad performance dashboards, heatmaps, session recordings, and more.

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The problem isn't data scarcity—it's synthesis and strategic interpretation.

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• What does it mean that organic traffic is up 18% but revenue is flat?

• Why are conversion rates strong on desktop but terrible on mobile?

• Which marketing channels are actually driving valuable customers vs. tire-kickers?

• Where are the biggest opportunities hiding in your data?

• What should you prioritize next quarter to maximize ROI?

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Raw data doesn't answer these questions. Strategic analysis does.