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Collegiate Retail - Bridging Brand Identity and eCommerce Performance

Project type

eCommerce, Websites, SEO, CRO, Graphic Design, UI/UX,

Location

Nashville, TN

Date

June 2021

As the Digital Manager for the Belmont University Campus Store, I spearheaded a comprehensive eCommerce evolution. My focus was twofold: optimizing the digital storefront to maximize revenue and ensuring our online presence mirrored the institution's prestigious brand.

Homecoming graphic

Homecoming graphic

college-book-program-management

college-book-program-management

Cellphone wallet coupon

Cellphone wallet coupon

Orientation coupon

Orientation coupon

Three gift cards hang from wooden wall art.

Three gift cards hang from wooden wall art.

Coffee grounds and custom packages

Coffee grounds and custom packages

UA-SLIDE

UA-SLIDE

CHAMPION-SLIDE-(1)

CHAMPION-SLIDE-(1)

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