Last week, Anthropic published a technical report about something called “eval awareness” — a fascinating (and slightly alarming) story about Claude Opus 4.6 figuring out it was being tested and then decrypting the answer key. Buried deeper in the same report is a quieter finding that has bigger implications for anyone who works in SEO, content strategy, or digital marketing: Every time an AI agent searches the web, it may be permanently writing new pages into the search ind
