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Career Highlights

Every job worth doing is worth doing well

We Contain Multitudes.

Every Journey is Different.

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Like any true SEO, I'd love to build individual webpages dedicated to all of my career achievements and notable moments, thus far. However, in the interest of time and modesty, here is a collection of career core memories...

Career Noteables

Managing $2.38M in Annual SEO Revenue

Led agency's SEO department across 40+ client accounts, achieving 3% YoY revenue growth and 9% increase in Salesforce opportunities. Managed team of 6 direct reports, balancing strategic oversight with hands-on client work across enterprise e-commerce, B2B, and multi-location businesses.

Impact: Proven ability to scale SEO operations while maintaining quality, client satisfaction, and team stability through organizational change.

1

Driving 106.5% YoY Revenue Growth

Orchestrated comprehensive SEO strategies across client portfolio, combining technical optimization, content marketing, and conversion rate optimization to more than double transaction revenue year-over-year.

Impact: Demonstrated ROI of integrated SEO strategy, proving organic search as sustainable, high-return growth channel.

3

Transforming University
E-Commerce Performance

Drove 49% growth in online sales for $5.6M campus bookstore program through site architecture redesign, SEO optimization, UX improvements, and data-driven content strategy. Managed complete digital presence while maintaining strict brand guidelines and collaborating with cross-functional stakeholders.

Impact: Demonstrated ability to drive measurable e-commerce growth through technical and strategic optimization—even in complex organizational environments.

5

Pioneering AI Search Optimization (GEO)

First-mover in systematically testing and optimizing for AI-generated search results. Conducted 500+ content A/B tests over 19 months, tracking citation rates across ChatGPT, Perplexity, Google AI Overviews, and emerging platforms. Developed proprietary optimization frameworks that increased AI citation rates by 127%.

Impact: Established thought leadership in emerging field, delivering $47.2K in AI-attributed revenue and 218% QoQ growth while saving $14K annually through AI-integrated workflows.

2

Building Zero-Turnover Team Through Organizational Change

Led team of 6 direct reports through 3 organizational restructures—maintaining morale, productivity, and retention while increasing departmental efficiency by 33%.

Impact: Proven leadership in ambiguous, high-pressure environments where team stability and performance matter most.

4

Achieving 77.3% Increase in Enterprise E-Commerce Revenue

Developed and executed comprehensive optimization strategy for enterprise-tier e-commerce client, combining technical SEO, content strategy, and UX enhancements to drive record revenue growth.

Impact: Proof of concept for integrated optimization approach—SEO doesn't live in isolation from UX, content, or conversion optimization.

6

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Serious About Search

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An Architect of Authority

In an era of digital noise, visibility is the ultimate currency. My career has been defined by the art and science of Search—not just chasing algorithms, but understanding the human intent behind the query.

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LocalOS

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