Concord, New Hampshire

My professional journey began in the dynamic environment of healthcare operations at Dartmouth-Hitchcock Medical Center, where I contributed to the critical work of the Patient Accounts & Medical Billing division. In this role, I gained foundational expertise in the complex intersection of healthcare delivery and financial operations, developing proficiency in Electronic Health Records systems, insurance verification, prior authorization, and Point-of-Service (POS) Collections. This formative experience instilled in me a deep appreciation for process optimization, regulatory compliance, and the human element that underlies every transaction in healthcare.

Nashville, Tennessee 

In 2015, I relocated to Nashville and joined Belmont University, where I would spend six transformative years advancing through progressively senior roles within the university's campus-owned bookstore. What began as a digital-focused position evolved into comprehensive oversight of the store's entire brand identity, e-commerce strategy, and marketing operations. By revolutionizing the bookstore's digital presence and e-commerce capabilities. I transformed what had been a modest online operation into a thriving revenue channel. As the manager of all public-facing touchpoints, I developed a cohesive omnichannel brand experience that resonated with students, faculty, and the broader university community.

Sacramento, California

Drawn to the increasingly technical aspects of web development and digital strategy, I chose to join AVB Marketing, the digital agency division of a nationwide buying group serving independent retailers. My tenure at AVB was defined by a commitment to innovation and measurable results. I pioneered the integration of AI and machine learning technologies into our search optimization workflows, reducing costs while simultaneously improving content quality and client satisfaction. By establishing rigorous A/B testing frameworks and developing custom analytics dashboards in Looker Studio, I enabled data-driven decision-making that generated consistent year-over-year growth in annual revenue for both the department as well as clients.