Every job worth doing is worth doing well.
EXPERIENCE
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The Journey So Far
Patient Accounts
My professional journey began in Dartmouth-Hitchcock's Patient Accounts & Medical Billing division. In this role, I gained foundational expertise in the complex intersection of healthcare delivery and financial operations, developing proficiency in Electronic Health Records systems, insurance verification, prior authorization, and Point-of-Service (POS) Collections.
Collegiate Website
In 2015, I relocated to Nashville and joined Belmont University, where I would spend six transformative years advancing through progressively senior roles within the university's campus-owned bookstore. What began as a digital-focused position evolved into comprehensive oversight of the store's entire brand identity, e-commerce strategy, and marketing operations.
Enterprise eCommerce
Drawn to the increasingly technical aspects of web development and digital strategy, I chose to join AVB Marketing, the digital agency division of a nationwide buying group serving independent retailers. My tenure at AVB was defined by a commitment to innovation, measurable results, and a highly-sought, fully-profitable product.
Legal Web Development
Legal SEO, my great white whale.
Areas of Expertise
It's my portfolio website - the point is to brag.
Search Engineering
My expertise spans the full spectrum of search optimization: from foundational technical implementations through advanced semantic approaches including entity optimization, knowledge graph integration, and AI citation engineering.
Branding
My approach to brand strategy integrates traditional disciplines—positioning, voice development, visual systems, touchpoint consistency—with emerging requirements for digital brand authority.
Content Strategy
In a world wherein everything is content, I am an authority on building meaningful content ecosystems.
UX & Conversion Optimization
Expertise in information architecture, user journey mapping, and systematic testing to eliminate barriers between traffic and conversion.
Front-End Development
I live to tinker.
Business Intelligence
Technical implementation of measurement systems and data pipelines, analysis using SQL and Python for pattern recognition and predictive modeling, dashboard development in platforms like Looker Studio and Tableau.
Technical Skills
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Search Tools
SEMRush, Screaming Frog, Content Management Systems, Content Distribution Networks, Magento eCommerce Platform, Semantic Search Implementation, Knowledge Graph Integration, Retrieval-Augmented Generation (RAG), AI-Augmented Workflows, Prompt Engineering for Business Applications
Dev Tools
React.js, HTML/CSS, Python, SQL, GitHub, Server-Side Rendering, Single Page Applications, XML, OWL, Resource Description Framework (RDF), Ontology Engineering
Product Management
Agile Project Management, Atlassian Suite, Salesforce, Figma, Adobe Creative Cloud
Data Analytics
Google Analytics, Google Search Console, Looker Studio, BigQuery, Tableau, Google Trends
LOCALos
Contact
123-456-7890
Location
Midtown
Savannah, Georgia 31401
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